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MINI USA Brings Its Heritage To Life With “The Inner Drive Campaign” :

MINI USA Brings Its Heritage To Life With “The Inner Drive Campaign” :

Official Release: MINI USA Brings Its Heritage To Life With “The Inner Drive Campaign” MINI USA today launched its latest marketing campaign, “The Inner Drive”, which tells the story of how the first Mini was introduced to the world in a new interactive way. Over sixty years ago, Englishman Alec Issigonis presented a new idea to the world – the Mini, a small, space-efficient, fuel efficient car that forever changed the automotive world. What started as an innovative idea on … Read entire article »

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Carlos Sainz wins the 2020 Dakar Rally in a MINI JCW Buggy :

Carlos Sainz wins the 2020 Dakar Rally in a MINI JCW Buggy :

Carlos Sainz (ESP) and his co-driver Lucas Cruz (ESP) have won the 2020 Rally Dakar. This is their third win, having previously triumphed in 2010 and 2018.  The duo raced for MINI and MINI Motorsport partner X-raid in a MINI John Cooper Works Buggy. The Spanish pair finished 6:21 minutes ahead of last year’s winner Nasser Al-Attiyah (QAT) after roughly … Read entire article »

MINI release a new version of the new LE Sidewalk Convertible :

MINI release a new version of the new LE Sidewalk Convertible :

The special edition model offers an open four-seater experience with exclusive design and equipment. There are three engine versions for the edition model of the open-top MINI. As with most MINI special edition models, the Sidewalk Convertible offers exclusive colors. Thanks to the Deep Laguna metallic body paint finish presented for the first time with the edition model, this new model … Read entire article »

MINI Cooper SE goes for a ride on the Transfagarasan Road in Romania :

MINI Cooper SE goes for a ride on the Transfagarasan Road in Romania :

The new MINI Cooper SE electric car is not only eco-friendly, but it’s also a fun car to drive. Therefore, to highlight its athletic abilities, the folks at MINI decided to take the Cooper SE to one of the most famous driving roads in the world – Transfagarasan. Eccentric English automobile host Jeremy Clarkson from England calls the Transfăgărăşan “the best road in the world” … Read entire article »

MINI JCW GP F56 :

MINI JCW GP F56 :

The Nürburgring Nordschleife is regarded as the most demanding race track in the world and has become an increasingly important marketing tool in recent years: whether in Japan, Australia, the USA or Europe – everyone interested in cars now knows that a lap time of less than 8 minutes is a great achievement. Today, MINI announced that upcoming MINI John Cooper … Read entire article »

2019 MINI JCW Clubman and Countryman with 306 horsepower :

2019 MINI JCW Clubman and Countryman with 306 horsepower :

For many cars, the integration of a gasoline particulate filter negatively influences the performance, but in the MINI John Cooper Works models, it is the other way around: Because the newly prescribed particulate filter was necessary and restraint does not fit the JCW models, the English marque has opted for the strongest option available. In plain text: The top models … Read entire article »